the maudern

The modern sexual wellness company, maude, approached us to help expand their online magazine, the maudern, into a more robust and engaging platform to house their newly expanded content family. We designed and developed a new content platform that tightly integrates with their ecommerce site, and builds upon the brand's already strong visual presence.

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A fast-growing resource

The maudern is on a mission to normalize conversations about sexuality. Recognizing the diverse needs of the different age groups in their readership, maude decided to expand the maudern into separate verticals, each with a unique identity, and each offering topics that would be germane to different groups. The maudern explores modern intimacy through arts, science, and relationships; the essentials is aimed at covering the basics of sex ed, culture and navigating dating; and the golden focuses on health, changing bodies, and getting older with a partner.

oh no this is crazy